Food for thought...
Company Positioning & Differentiation, Marketing Readiness & Channel Execution are critical for successful rapid growth.
- Execution: 70% of CEO’s attribute failure to bad execution
- Competitive Advantage: 70% of executives rank competitive differentiation and commoditization and the #1 threat to growth
- Product Integration: 40%-80% of mergers and acquisitions are challenged or fail due to poorly planned and managed integration.
- Social Media: Companies with effective social media strategies generate 20%-30% more inquiries than their peers.
- Demand: The web represents 58% of all leads today for business to business organizations. This will grow to 70% by 2015
- Kim and Mauborgne. Blue Ocean Strategy. Boston, MA: Harvard Business School Press, 2005
Strategy
Productizing & Branding
Execution
Leadership Development